Adidas Campaign
A series of work produced for a Live Brief project - an Adidas campaign encouraging young females to continue to play sports after their adolescence.
Campaign Posters
These are two of the final posters created for the campaign. It shows three different women after their adolescence continuing with boxing. I chose to focus on Boxing because it is a sport that doesn't have a lot of female role models, and I wanted to showcase the positive side of competing in this sport. These posters were used as a way of demonstrating that females can dominate with grace and strength.
The posters are a layered screen-print. Each colour was printed one at a time using Carnovsky's RGB technique to experience the inspiration of filters used to see one girl at a time.
For example:
Red filter = Blue image
Green filter = Yellow image
Blue filter = Red image
B2 Poster
The final poster was printed B2 and was put on display alongside my other assets for the campaign. It shows the interaction with my smaller posters using coloured filters and demonstrates how one coloured print shows through a certain coloured filter.
